Privacy policy

Privacy Policy

Last Updated: July 21, 2026

At Lovesac, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, browse our products, create an account, or complete a purchase through our online store.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

To provide a smooth shopping experience and improve our services, Lovesac may collect different types of information.

Information You Provide Directly

When you interact with our website, you may provide information such as:

  • Full name
  • Email address
  • Phone number
  • Shipping address
  • Billing information
  • Payment details
  • Order history
  • Customer service communications

This information is collected when you:

  • Place an order
  • Contact our support team
  • Subscribe to updates
  • Create an account
  • Participate in promotions or offers

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website activity
  • Pages viewed
  • Shopping preferences
  • Cookie and tracking technology data

This information helps us understand how customers use our website and improve overall performance.

2. How We Use Your Information

Lovesac uses collected information to provide better products, services, and customer experiences.

We may use your information for purposes including:

Order Management

To:

  • Process payments
  • Confirm purchases
  • Arrange shipping
  • Provide tracking updates
  • Manage returns and refunds

Customer Support

To:

  • Respond to questions
  • Provide assistance
  • Resolve order-related concerns
  • Improve communication quality

Website Improvement

To:

  • Improve website functionality
  • Understand customer preferences
  • Develop better shopping experiences
  • Enhance product offerings

Security Protection

To:

  • Prevent fraudulent transactions
  • Protect our customers
  • Detect unauthorized activity
  • Maintain website security

3. Protecting Your Information

Your privacy and security are important to us.

Lovesac uses appropriate technical and organizational measures designed to protect personal information from unauthorized access, misuse, or disclosure.

Security practices may include:

Secure Transactions

Payment information is processed through trusted payment providers using industry-standard security technologies.

Limited Access

Personal information is only accessible by authorized individuals who require it to perform business operations.

Payment Protection

Lovesac does not store complete credit or debit card information on our servers after payment processing.

4. Sharing Information With Third Parties

Lovesac does not sell your personal information to third parties.

We may share limited information with trusted service providers who help us operate our business, including:

  • Payment processors
  • Shipping companies
  • Website hosting providers
  • Customer support services
  • Marketing and analytics providers

These partners only receive information necessary to perform their services.

5. Advertising & Analytics Partners

To improve our marketing and provide more relevant content, we may use advertising and analytics technologies from third-party providers.

These services may collect information about your online activity through cookies, pixels, or similar technologies.

Examples of third-party services may include:

  • Meta advertising services
  • Google advertising and analytics tools
  • Other approved marketing platforms

Each third party manages information according to its own privacy policies.

You may manage advertising preferences through your browser settings or the privacy controls provided by these services.

6. Cookies & Tracking Technologies

Lovesac uses cookies and similar technologies to improve website functionality and provide a better shopping experience.

Cookies help us:

  • Remember shopping cart items
  • Save user preferences
  • Analyze website performance
  • Improve website navigation
  • Provide relevant advertisements

Some cookies are required for basic website functions, while others help us understand customer behavior.

You can adjust cookie preferences through your browser settings. Please note that disabling cookies may affect certain website features.

7. Third-Party Websites

Our website may contain links to external websites or services.

These third-party websites operate independently and have their own privacy practices.

Lovesac is not responsible for the privacy policies, content, or security practices of external websites.

We encourage you to review their privacy policies before providing personal information.

8. California Privacy Rights

If you are a California resident, you may have certain rights under applicable privacy laws.

These rights may include:

  • Requesting access to personal information
  • Requesting correction of inaccurate information
  • Requesting deletion of personal information
  • Opting out of certain data-sharing practices

To submit a privacy-related request, please contact us using the information provided below.

9. Children’s Privacy

Lovesac does not knowingly collect personal information from children under the age of 13.

If you believe that a child has provided personal information through our website, please contact us immediately.

Upon verification, we will take appropriate steps to remove such information.

10. Data Retention

We retain personal information only for as long as necessary to:

  • Complete transactions
  • Provide customer services
  • Meet legal requirements
  • Maintain business records
  • Prevent fraud

When information is no longer required, we take reasonable steps to securely remove or anonymize it.

11. Email Communications & CAN-SPAM Compliance

If you choose to receive marketing emails from Lovesac, we may send information about:

  • New products
  • Promotions
  • Special offers
  • Brand updates

We follow applicable email marketing regulations.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our emails.

Please note that transactional emails related to orders, payments, and shipping may still be sent.

12. Changes to This Privacy Policy

Lovesac may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements.

Any updates will be posted on this page with a revised “Last Updated” date.

We encourage you to review this policy regularly.

13. Contact Us

If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact us:

Lovesac
927 Broadway
New York, NY 10010
United States

📞 Phone: +1 646-590-7502
✉ Email: service@frhheaina.com

Thank you for trusting Lovesac.

We are committed to protecting your privacy while providing a secure, comfortable, and enjoyable shopping experience.